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The Essence of Analog Device Concentrates in Chips

2021-05-06

On May 6, 2021, Wang Chun, sales director and Guo Xiaobin, sales manager of Shanghai Chipanalog Co., Ltd. were invited to visit Goodiclink's headquarter in Shenzhen to conduct a learning exchange conference about Chipanalog’s products. Chipanalog, as a company committed to providing customers around the world with high-quality analog chips, focuses on high-end analog chip research, development, and sales. Besides, it has received funding from four major projects of national ministries and commissions. This meeting mainly introduced the company's four core product lines: radio frequency, isolation, interface, and high-performance simulation chips, which already have been widely used in numeral fields like industrial control, power supply, instrumentation, communication networks, and electric systems. Chipanalog’s chips have gone through a series of quality systems to meet standards. From original design, wafer manufacturing, to packaging testing, Chipanalog intents to improve customer satisfaction with quality assurance. Its new isolation chip can be used not only in smart meters, but also in BMS (battery management system) and new energy vehicles. After this knowledge sharing conference, sales people in Goodiclink not only learned the applications and solutions of isolator chip market , but also acquired innovative ideas for sales, such as recommending different solutions according to the customers’ needs, freely matching the chip solution portfolio to better serve different customers, etc. Through this meeting, employees in Goodiclink can understand the performance, positioning, and target customer groups of Chipanalog’s new products more quickly, and enhance their confidence in selling those products. Chipanalog also highlighted its plans for the development of the next three core product lines and it looks forward to cooperating more with Goodiclink.